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I work on products end to end, below is an outline of the general approach I take. In the product life cycle proper planning and process help make sure the desired outcome is achieved and every possibility is considered.

Research & Analysis

Gather data and research to make
sense of users needs & challenges

Wireframes & Flows

Sketch out then formalise information
architecture & define user flows

User Interface Design

Craft engaging interfaces
and build prototypes

Usability Testing

Validate assumptions, learn & improve
the product with user feedback

Design Systems

Create design systems to promote
consistency across channels

Improve & Refine

Constantly improve products over
time to adapt to user needs